perrylinkle
A permanent jewelry artist
Unique, minimal jewelry that's always there for you.
THE brief
Kelsey Perry had always dreamed of running her own business, and inspiration found her while vacationing in New Mexico. She started doing permanent bracelets for family and friends, and they were a hit so her business quickly grew. She now meets over 100 clients a month and loves being able to outfit girls with beautiful, minimal jewelry that lasts forever. Perrylinkle hosts popups throughout the month or you can schedule your own private party for you and your gal pals.
Kelsey came to me after her business was already well established, but she knew she lacked consistency and brand recognition. She wanted a minimal, aesthetic brand that she could use everywhere from socials to web to print materials at her popups. She also needed an e-commerce website where she could post about her popups and chain options as well as sell her limited inventory of earrings and rings.
the vibe
minimal and clean with a focus on aesthetic design
footnotes
Behind the Design
Kelsey’s entire aesthetic is clean and minimal, so she wanted a brand that embodied this. The typography is thin and dainty with ligatures connecting letters to symbolize the permanent jewelry connections with a simple chain link brand mark.
footnotes
Behind the Website
This e-commerce website is simple and to the point with a focus on Kelsey’s beautiful photography and products. She needed a place where she could post popups and inform customers how the permanent jewelry process worked while also selling her exclusive jewelry inventory, so that’s exactly what we created.
