
second half happy
A transformative life coach
Navigating midlife without the crisis.
THE brief
Stephanie Campbell Yount founded Second Half Happy with a deep desire to help others pursue and embody the best version of themselves. She’s developed strong relationships with so many women in the boutique space through Willow + Elm, but she wanted to connect with them on a deeper level than just “selling sweaters.” After working with Chrystal Rose, a certified transformative coach, for over a year, Steph has transformed her mind, body, and spirit - and now she wants to share what she’s learned with others. As a somatic healing and breath work coach, Second Half Happy will be a safe space for women to connect, learn, and grow.
Steph and I have worked on a handful of brands and websites by now, so when she came to me with this vision I was over the moon to bring it to life for her. After listening to the why behind her brand and her vision to transform women's lives just as hers was a couple years ago, I dove in to help her craft a digital space where women could experience connection, growth, and transformation.
the vibe
happy, modern, minimal and balanced

footnotes
Behind the Design
We wanted this brand to feel welcoming, bright and a little feminine. Stephanie was really drawn to a sun as her brand mark to represent light on the other side, happiness, and the opportunity each new day holds.


